social media guidelines

Portfolio Categories: Print & Publication.

Client:
Nicole Swanson, Digital and Social Media Manager, Office of Marketing and Communication

Project summary:
The Western Sydney University Office of Marketing and Communication leads activity to develop the image, branding, positioning and marketing of the University. In 2016, a new Media, Social Media and Public Commentary Policy for staff was released. The Rabbit Hole was briefed to create a visual interpretation of the existing guidelines and develop an engaging eBook made available through the University website.

Outcomes:
visual narrative, eBook, social media collateral, on campus digital screen content.