online privacy awareness

Portfolio Categories: Campaign.

Client:
Linda Watson, Complaints Resolution Manager, Complaints Resolution Unit, Western Sydney University Office of General Counsel and Nicole Swanson, Digital and Social Media Manager, Western Sydney University Office of Marketing and Communication

Project summery:
The Complaints Resolution Unit and the Office of Marketing and Communication came together to work towards a student awareness campaign around the areas of respect and privacy on social media after several instances of students acting inappropriately on social media were brought to light. At the core of the campaign was the notion of considering what ‘would you show nan’ as a way of reminding the audience to think about the implications of their online behaviours before acting.

Outcomes:
campaign comprising print and digital posters, communication strategy, and video