cancer council nsw darts challenge

Portfolio Categories: Campaign.

Client:
Melissa Biki & Alana Zerek, Cancer Council NSW

Project summary:
Cancer Council NSW is Australia’s peak national non-government cancer control organisation. By actively engaging with communities across the country, their mission is to defeat cancer in many ways: reducing cancer risk and incidence; increasing awareness on early detection; and improving care, treatment and support for people affected by cancer. The Cancer Council runs a local annual event, known as the ‘Penrith Darts Challenge’. This event puts local businesses and individuals up against local cancer survivors to raise awareness and funds for the fight against cancer in men. The Rabbit Hole was briefed to create a suite of visual collateral to promote the event.

Outcomes:
event branding, digital and print promotional collateral